Blinked is an existing social media platform for recommendations that is building upon the innovations in blockchain technology by integrating a proprietary Blinked (BLKD) crypto-token that will enable users to get paid for their recommendations and for experiencing digital ads. It is the first media platform that will deliver up to 90 percent of advertising revenue to users through the Blinked decentralized social media model.
ORGANIZATION & PURPOSE
Blinked was founded by J. Benlevi-Little, who brings more than 10 years of digital media experience in the recommendation space. The inspiration for Blinked came after a successful exit from JULIB.com, a previous recommendation platform that distributed recommendations in 16 cities worldwide and became the second largest recommendation platform in the U.S. at that time. Benlevi-Little realized that the world was saturated with recommendations, and it was time to create a hub that housed them all. After struggling with reading reviews from unknown users on Yelp, Blinked was created to improve the way users find recommendations by enabling them to choose whom it follow, a functionality similar to other social media networks. Blinked currently has 13,000 active users acquired in stealth mode while in development and with minimal marketing. 7 There are more than a quarter-million recommendations on Blinked today, in categories such as Food & Drink, Fitness, Travel, Entertainment, Sports, Television, Fashion, Beauty and many more. It takes as long to post a recommendation on Blinked as it does to post anything on any widely-used social media platforms. Using proprietary Blinked technology, users simply enter the name of their recommendation and then other data (address, web site, images, etc.) automatically populates.
Problem : Users Contribute Valuable Content to Social Media Platforms Everyday without Getting Paid
Users on most platforms aren’t compensated for their genuine contributions. For example, users provide reviews on Yelp with no real compensation, yet that content is monetized by Yelp everyday. Users provide feedback on hotels and restaurants on Travelocity, yet aren’t paid as contributors even though Travelocity monetizes their contributions daily. Users write lengthy articles on Huffington Post, yet still no compensation. Although some users are able to monetize their audiences by becoming influencers online, they are not compensated for the core content that they contribute by the very platforms they use. Other examples of platforms that monetize user contributions include: Facebook, Instagram, Snapchat, TripAdvisor, Twitter, Angie’s List and others.
Solution : Users are Paid for Their Recommendations and Content on Blinked.
This document is intended only for the person(s) who were contacted directly by Blinked and it is not an offer to sell or a solicitation to buy any digital assets. It contains information that is confidential and privileged. If you have received this document in error, please notify the sender and delete this file. Users on Blinked earn Blinked Gold [BGZD] for their contributions and recommendations. The more engagement a recommendation has with other users on the platform (likes, comments, etc.), the more a user may earn for that recommendation. For example, User A recommends a new phone charger that fully charges a mobile device in just 60 seconds. If it wasn’t for User A, most users would not have known about it. User A is compensated for the recommendation by Blinked in Blinked Gold [BGZD] AND is also tipped by other users in BLKD Gold [BGZD] for the helpful recommendation. (See more about Blinked BGZD further on.] The more useful and appreciated the recommendation, the more User A earns. User A is a valuable contributor to the Blinked platform and should be rewarded accordingly.
INTRODUCTION OF THE BLINKED [BLKD] TOKEN
Blinked is executing a token issuance and utility token sale under the name Blinked Token (BLKD).
As described in this white paper, the Blinked token is for use on the Blinked platform, engineered to serve as the advertising and reward product itself. An advertiser, business or user purchases Blinked token, exchanges it for the performance token, Blinked Gold [BGZD], and uses it to either (a) earn within the platform or (b) offers it to the end-user for engagement with digital advertising content. There is no other purpose of use of the Blinked token.
Blockchain will be incorporated in the distributed application software platform with the goal of addressing transparency and validation issues in online display advertising and reviews. Existing nonblockchain solutions do not offer a trusted resource. The inherent transparency offered by the blockchain will address many of the concerns individuals have with solutions like Yelp and Facebook. BLKD token and BGZD are paramount for users, businesses and advertisers.
Source : Vimeo